Autoindustrie: Vom No-Go Car zur No-Go-Industry? – 08.Aug 2011, revisited

257 Worte|
Heute vor 6 Jahren schrieb ich “The Automobile Innovation Delusion or The Art of Building the No-Go Car”. Hier ein zentraler Auszug:

“True innovation in the car industry would imply building:
– Smaller cars – instead of bigger ones.
– Lighter cars – instead of heavier ones.

– Simpler cars – instead of more complex ones.
– Easier to handle cars – instead of more unhandy ones.
– Less expensive cars – instead of more expensive ones.
– Healthier cars – instead of unhealthier ones.
– More beautiful cars – instead of bulkier ones.
– More courageous cars – instead of mainstream ones.
– More differentiated cars – instead of less distinguished ones.

TheNoGoCarCompanyBy building such cars the industry could prove their true innovative spirit, their true intellect, intuition, imagination. …
But – incremental iteration by incremental iteration – they build the No-Go car, become the No-Go industry.

See also: Daimler: Celebrating 1000 Years of Incremental Innovation, and Dear Automobile Managers: Drop the Auto, Innovate Mobility!.

Addendum
And because BMW wastes time with ‘inventing’ Parking Assistants, their i8 concept will launch as late as 2014 – and travel up to 20(!!!) miles on just the battery. Congrats!”

Inzwischen scheinen die Vorstände es tatsächlich fast geschafft zu haben: ‘they built the No-Go car, almost became the No-Go industry’. Viel fehlt nicht. Die Gewinne sprudeln zwar (noch), aber an jeder Ecke knarrt und knirscht es – um es nett zu sagen.

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