Behind-the-scenes: McDonald’s Quarterpounder Photo Shoot

In case you ever wondered, like me in this post at (German) werbeblogger, why a Hamburger looks so damn rotten in reality vs the advertising, here you get an answer.

And of course you know how it all happens – but this is an official McDonald’s Video/Ad!

Can you imagine a German McDonald’s being that transparent?
Could make some sense during these days of social networking, or? Getting 3.5 million views in 3 days!?

Behind the scenes at a McDonald’s photo shoot with the Canadian marketing director Hope Bagozzi. Via npr.