1976(!) Dieter Rams Speech on Good Design As A Key Business Advantage

"Striving for good design is of social importance as it means, amongst other things, absolutely avoiding waste.

GOOD DESIGN MEANS TO ME:
AS LITTLE DESIGN AS POSSIBLE

I imagine our current situation will cause future generations to shudder at the thoughtlessness in the way in which we today fill our homes, our cities, and our landscape with a chaos of assorted junk. What a fatalistic apathy we have towards the effect of such things. What atrocities we have to tolerate. Yet we are only half aware of them.

This complex situation is increasing and possibly irreversible: there are no discrete actions anymore. Everything interacts and is dependent on other things; we must think more thoroughly about what we are doing, how we are doing it and why we are doing it.

Indeed, the collapse of the entire system may be impending."

Via fastcompany.

36 years ago! – Now you may imagine what separates the wheat from the chaff!? I urge you all to follow suite! – Thank you! :)