"… Trying to implement more innovation is noble, but requires a lot of work, work that will distract the business from its normally efficient, effective processes.
Middle managers who’ve spent years developing robust processes to achieve short term financial success are loathe to see their work go to waste and don’t want to distract their people and processes from what they do best.
Thus, the importance of “focus”. If CEOs really want innovation, they must focus, focus, focus on innovation. A one time off-handed request for more innovation simply won’t create much change…"