Reading the first words of Peter's headline woke me up: All for One! Yahoo, AOL, Microsoft Band Together…
Wow, that sounds great, I thought. Finally those guys get their act together and – if they cannot do it on their own – find allies to beat Google, Apple, Facebook, Twitter, et al.
The world will find some great innovations, I thought, coming from them in the next few months. Some good initiatives, some masterplans to seamlessly blend hard- and software, search and social, phone and tablet and pcs.
This will change the world forever, I thought. But then I read the headline's last three words: … for Ad Plan.
Yeah, right, what else could we expect from those three.