To start early with G+ (and brief your agency accordingly so they do not oversleep like they did with facebook) you should get at least a slight idea of its potential:
– Google Plus and Docs = collaborative publishing on the fly.
– Google Plus and Youtube = exponential video sharing.
– Google Plus and Latitude = Foursquare killer.
– Google Plus and Translate = a true social media Babel fish.
– Google Plus and Sites = Facebook Fan page killer.
– Google Plus and Adwords = a viable, trackable and ROI effective monetisation model for social media.
Read it all at Google+ is the golden ticket to the chocolate factory of social media. Via Nico.