Brand Engagement: 7 Myths of Hyper-Social Organizations and Why Human 1.0 is Key

“With the rise of social media, which provides a massive platform of participation and a social infrastructure that is finally catching up with the conference infrastructure, the social element is reentering commerce and business with a vengeance.

People can now claim a share of voices that is equal or larger than that of companies, employees can now develop support networks that cross the traditional hierarchical organization charts, and people can once again behave the way they were hardwired to behave in business and commerce–tribally, humanly, and socially.

To understand the changes that are afoot in the world of business you are better off understanding Human 1.0, which took tens of thousands of years to develop, rather than Web 2.0, which took merely a decade.”

– Francois Gossieaux, via changethis

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A click downloads the full presentation, a pdf, by Francois.