Another 'threat' – (next to Dear Industries, Tough Times Ahead: The Self-Repair Manifesto) will shared consumption become.
It will offer whole new business models for the agile mind, for those with peripheral view and pattern recognition capabilities.
Informal Markets, built via human's new individuality, independence, and impatience might become a clever business innovation model:
Rachel is the co-author of What's Mine Is Yours: The Rise of Collaborative Consumption. "She studies how we're switching to a culture of sharing, and how that will transform business, consumerism, and the meaning and impact of social networking in our lives":
"We are just in the nascent stages of Collaborative Consumption. We have already seen examples like Netflix, eBay and Zipcar become household names but that has taken a decade – technology and consumer values were playing catch-up.
But I think the current massive cultural and technological shift is accelerating the next wave of Collaborative Consumption at an astonishing rate. I think it's critical for more big brands to enter the space. BMW, Daimler and Peugeot have all recently launched car sharing models. Amazon just announced its 'Buy Back' scheme of second-hand unwanted books.
I would love to see a big bank enter the social lending space; for a retail giant like Target to launch an innovative rental model; for a brand like Zappos to create a shoe swapping and repair platform….
Big brands can reach scale faster, they prove there are real business models behind Collaborative Consumption (and there are), but they also create the social proof, the cultural cache for this new cultural and economy to become mainstream."
Get more details at treehugger, where Rachel Botsman Explains How Collaborative Consumerism Will Change Our World (Interview).