Business Innovation: “Apple makes 60% of its revenue from products that didn’t exist before 2007”

Still keeping my promise not to prove a point by using Apple or Nike, I call for a little more innovation in your companies, agencies, brand departments.


From 'Next Generation Media Quarterly' By Aegis. Via Charles Frith.

The world is changing that fast that you cannot become (or stay) successful, if you base your fate on 'old' innovations and products launched years before.

Open your eyes – all innovation lies right before you. You will see it in the eyes of the individual (and the people) around the world. In their new individuality, independence, and impatience.

But: Don't ask – Just listen …