Reading the below Manifesto, you marketers must admit, consumers, fans, users cannot be nearer to the product other than being able to fix it themselves, or?
They might even love 'their' product more than you yourself do!
But what will that do to your next iteration, incremental innovation, colourful variation of your product? These are the real aficionados of your product, the girls and guys really digging deep into the product's core, not those theoretical disloyal facebook fans. They act, not just click. They get their hands dirty – not just their keyboard.
What do you really have to offer to your fans, which really connect, really get involved? Nothing? Better think again …