Engagement: Absolut Vodka Ads for the Bucharest Traffic Police

Found them here. They are described as a smart parody. Do not know, if the Bucharest Traffic Police really used them in 2006.

But wouldn't it be a really smart idea for Absolut to support that? Wouldn't it be great, if a vodka producer would dare to really fight excessive drinking? Wouldn't that be the courageous start towards a real profound and sustainable brand character?

I would love to see that. And I suppose it would perfectly and positively add to the Absolut image. Absolut should think about it, or?


Via absolutmaterialist.