lead/marke NET: Anthony Kalamut > “Alex Bogusky Resigns at CP+B”

Note: We desperately lack such personalities in Advertising Germany! Please enjoy the following appraisal of Alex by Prof. Anthony!
(lead/marke NET proudly features Anthony’s inspiring posts on a regular basis.)

He was known as employee number 16 in early 1989.
He became Creative Director of the agency five years later.
He was named a partner in 1997.
He became Co-Chairman of Crispin Porter + Bogusky in January 2008.
He charted his own future as Chief Creative Insurgent at MDC in early 2010.

Then suddenly, Dr. Alexander M. Bogusky resigned. He resigned from his MDC post and maybe advertising life altogether.

I have had the privilege to meet, chat and exchange ideas with Alex and with each encounter I left feeling smarter, more passionate and humbled, fueled to bring more to my students and to what I love to do. I met Alex for first time during Advertising Week in New York City in the fall of 2007. Since then he has been a mentor, inspiration and friend.


Under his and Chuck Porter’s direction, the CP+B has grown to over 900+ passionate minds. In Boulder, in Miami, and along with CP+B Europe in Sweden, he and CP+B have become the world’s most awarded agency in history including being named Agency of the Decade by Adweek and Alex being name “Creative Director of The Decade” in one of the most tumultuous times in advertising history. This growth and success showed no signs of stopping – as recent as last week CP+B was named Interactive Agency of the Year at the Cannes Advertising Festival and winning the Titanium Grand Prix for Best Buy Twelpforce.

The “great work” and “awards” earned him many honors, but it also brought some unusual attention along the way. There were fake Facebook pages, fake Twitter accounts and even a curmudgeon who would retweet any reference to @bogusky as “Bogusky Garbage” devoted to him. From time to time many blogs writers gave “play-by-play of his every move. Some would ask, not always kidding, “What would Alex do?” There was even fake merchandise created from decorative “plates” and “WWABD” (What Would Alex Bogusky Do) bracelets.

During his career Alex has been profiled in almost every industry publication from Communication Arts, Adweek, Adage, Business 2.0, Fast Company and Business Week. His work and thinking has has been featured in main stream media such as The New York Times, The Wall Street Journal, USA Today, Newsweek, and TIME, as well as countless appearances on national television and radio. Two honors placed upon to Alex that defined his career, but his personality where his 2002 induction into the American Advertising Federation’s Hall of Achievement and the highest of honors for an Art Director, induction into the Art Directors Club Hall of Fame. Pretty cool for guy who really wasn’t sure this crazy business was in his cards. He remains humbled by all of this.

I asked him to offer my students some insights on the ADC honor, some advice to help them in their careers. His response to me remains and defines what makes Alex an inspiration to me: …

… please – for once, due to the post’s length – continue reading at Anthony’s blog.

Anthony is a Professor of Creative Advertising at Seneca College@York University in Toronto. As former award winning Creative Director his passion is now focused on nurturing and motivating new young talent on strategic planning & creative concept development of advertising. @southsideadguy


Please also read: “Finishing the story” by Alex Bogusky himself.