Business Innovation: Kevin Kelly > “Great Successes … Block a Longer, Larger View”

"Great success in one product or service tends to block a longer, larger
view of the opportunities available in the economy as a whole, and of
the rapidly shifting terrain ahead.

Legendary, long-lived companies are
intensely outward-looking. They can spot a global peak and distinguish
it from the many false peaks.

They understand that an inward
focus, especially a narrow focus on being "world's best" in some matter,
can work against long-term adaptation by blinding the organization from
seeking new heights.

Better for the long haul is an outward
perspective that is always seeking alternative mountains to climb."