Note: Find out why Jägermeister is such a success, even if just a few like the taste of it (says Sally). As Jägermeister is a German Heimspiel (home match) I slightly changed the original headline “The Genius That is Sally Hogshead”. Enjoy!
(lead/marke NET proudly features Anthony’s inspiring posts on a regular basis.)
If you missed Sally Hogshead back in early March during The Art of Marketing Toronto that’s okay because there are two opportunities to hear her “genius”.
The easiest depending from where on the globe you are reading this from is through this video that was recently posted by Sally. The only thing missing is a “LOVE” button rather then the traditional “LIKE” button.
You will watch her captivate the crowd of over 1,500 advertising, marketing and PR practitioners. She speaks of the origins for her brilliant new book “Fascinate” and the “Seven Triggers“, and on to sharing “Jägermeister” shots with an actual “Jägermeister” virgin.
The other way to catch Sally is on June 14th in Calgary at the Epcor Center where she will speak again at The Art of Marketing West. This is a “not to be missed” conference for anyone living and breathing in the MarComm industries.
I really love Sally and her overall energy. She is brilliant, inspiring and most importantly FASCINATING!!!
Enjoy! I am sure you will see the genius of Sally Hogshead.
Sally Hogshead – The Art of Marketing March 3rd, 2010 Toronto
Anthony is a Professor of Creative Advertising at Seneca College@York University in Toronto. As former award winning Creative Director his passion is now focused on nurturing and motivating new young talent on strategic planning & creative concept development of advertising. @southsideadguy