Innovation & Engagement: “The Secret of Brand Management”


Gavin Potenza
Truth on the Brands
. Via netzpiloten.


“Cultural statement based on how brands have changed their ideals and fundamentals throughout the years. Inspired by the words of Marty Neuemeier and how brands no longer aim to communicate what they represent but rather attempt to cater to the consumer’s varying interests.”
Gavin Potenza

Brands can’t any longer just be managed – they must be lived.
Change the Game. Plug.Play.Win-Win!