Business Innovation: Do not build just Products, build Simplicity

George Whitesides (his TED presentation) explains complexity and simplicity. He calls for simplicity we all should pursue in our thinking, acting and performing.

The lead/marke loves simplicity. Simplicity is very elegant. Reduced to the max.
It is easy to understand, to communicate, to populate. Products, brands, and corporations could profit extraordinarily from simplicity.

Here are two charts from George's presentation and the video itself:

 
Simplicity

George Whitesides interpretes Einstein:
If you made it simpler than possible, you might have taken out the function!

Simplicity2

Questions? Just watch the video!

http://video.ted.com/assets/player/swf/EmbedPlayer.swf