What I challenged brands and corporations with on Saturday ("Brands and corporations must become human personalities, distinctive
characters, they must respect people, must treat people like they
themselves would like to be treated!") David Hieatt framed as a success strategy for smaller companies in their quest to win against big corporations:
how can a
small company stand out?
outspend them, that’s for sure.
use honesty as
your marketing tool.
(Most big companies avoid it)
importantly, you don’t have to make it up."
Why not try it for a change!?
(… and due to the new openness and transparency in combination with NGO's and consumers' new powers – thanks to the web – you will be forced to become honest anyway!)
15:55 hrs > "Nestle Learns an Important Lesson in Social Media
11:21 hrs > "Greenpeace Attacks Nestle via Facebook. Some Tips If It Happens to You", marketingvox.