Fine, small case study showing the power of tiny steps towards a bigger goal: "Wacom Tablets: Community Included".
"Simply by listening, getting to know their community members, and
enouraging them to spread their wings, Wacom and eROI have built a
strong brand-consumer connection. Due to the success of the community
they can now move forward, with a large group of loyal brand
evangelists. What more could they want?"