"The world has moved on. I think consumers have moved on, and we
need to get past [TV spots] to figure out what the next way of
talking to consumers will be."
(Unilever's vp personal care
Good to – finally – hear that. It makes even more sense, if you read this: "Google: ads with click-to-call options got 5-30 percent increases in response rates". Try this on your tv screen!
Think about the implications for your advertising and communication future!