Engagement: Super Bowl Ads Going Viral

"Welcome to the Viral Video Chart, Super Bowl edition. The week after
the big game, all ten slots were taken over by spots that aired during
the Super Bowl, racking up 44.7 million combined views and shoving
aside some durable online campaigns like Evian's "Roller Skating
Babies," Microsoft's Xbox Project Natal and DC Shoes' "Gymkhana Two."

"According to Visible Measures, about 20% of all views of Super Bowl
spots (18 million) were socially driven, meaning viewers distributing
the video on their own through Facebook, blogs and links passed around
via Twitter.

Increasingly, advertisers aren't just trying to impress an
audience, they need them to participate, too."

Via AdAge.