Change the Game: Kann Apple die hochgesteckten Erwartungen erfüllen?

"Well, of course! Apple wouldn’t be Apple without going for a game
changer in the marketplace. And there’s nothing like creating a brand
new category, is there?"
, Daily Fix.

Bisher ging es meistens gut. In wenigen Tagen wissen wir mehr.

"All of this got me thinking, why don’t more companies, large and small,
generate excitement about their product innovations? Why don’t they
build anticipation if they’ve created a new widget? Why shouldn’t we
have more ‘Apples’ out there?"