Brand Engagement: Link > 2010 – The Year Marketing as we know it dies …

Please read Augie Ray's bold post, even if you do not want to believe him. He's got a point! Read his elaborate trend exploration at SocialMedia Today directly after you inhaled his understanding of the marketer's new role:

"Of course, if marketing burns to the ground in 2010, a new and more
powerful marketing will rise from the ashes.  The role of the new

  • Won't be simply to focus on outbound messaging but to
    consult with sales, customer service, and human resources on how the
    brand must be communicated in every consumer interaction, every tweet,
    and every touchpoint,
  • Won't be merely to imagine creative
    messages but to fashion programs that are seamless with the actual
    product and service experience,
  • Won't be to plan bursts of
    communication on a yearlong calendar but to respond to and be part of
    the ever-changing dialog with consumers, 
  • Won't be to count friends, page visits, eyeballs, readers, or viewers but to measure changes in consumer attitude and intent,
  • Won't be merely to talk at consumers but to listen and engage one to one,
  • Won't be to build campaigns but relationships,
  • Won't be to create impressions but experiences, and
  • Won't be buy media but to earn it.

To some of you, these changes sound easy, but they represent painful transitions for marketing organizations."

One thought on “Brand Engagement: Link > 2010 – The Year Marketing as we know it dies …”

  1. Thanks for the link and comments, Ralf. My blog post was intended to spark some dialog by being a little over the top, but I hope readers will approach it as you did–with an eye toward the profound changes marketing professionals face in the coming year. Thanks!

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