Have a look at the 25 Coolest Sneaker Designs of 2009 after the click.
Not because they are so overwhelmingly great, but to understand diversity, distinction and the need for individuality in products and brands to answer the cravings for individuality in individuals(!).
Companies like Nike et al. we all know let you design your personal sneakers.
Vans takes that a little bit further and lets you design your own, unique shoe with the help of your online friends. At their website you may invite friends to design with you. The ultimate Social Networking Shoe Buying experience, or?